Return to Previous Page: Morrison, Ross, and Kemp Model

The 9 Elements:

Step_1_ok.jpgIdentify instructional problems, and specify goals for designing an instructional program.

Step_2.jpgExamine learner characteristics that should receive attention during planning.

Step_3_ok.jpgIdentify subject content, and analyze tasks components related to stated goals and purposes.

Step_4.jpgState instructional objectives for the learner.

Step_5.jpgSequence content within each instructional unit for logical learning.

Step_6.jpgDesign instructional strategies so that each learner can master the objectives.

Step_7.jpgPlan the instructional message and delivery.

Step_8.jpgDevelop evaluation instruments to assess objectives.

Step_9.jpgSelect resources to support instruction and learning activities.

The inner-surrouding oval: Revision and Formative Evaluation
The inner-surrounding oval represents the idea that revisions and formative evaluation will occur during each step of the process, regardless of the order (Mappin et al., 2004).

The outer-surrouding oval: Project Management, Supporting Services, Planning and Summative Evaluation

The outer-surrounding oval represents the other significant factors to consider during the development process (namely, Project Management, Supporting Services, Project Planning, and Summative Evaluation). These are important considerations that are not always represented in other instructional design models (Mappin et al., 2004).

Return to Previous Page: Morrison, Ross, and Kemp Model


Akbulut, Y. (2007, April 1). Implications of two well-known models for instructional designers in distance education: Dick-
Carey versus Morrison-Ross-Kemp. Retrieved from

Gustafson, K.L., & Branch, R.M. (2002). Survey of instructional development models. Syracuse, NY: Eric Clearinghouse on
Information and Technology.

Hanley, M. (2009, June 10). Discovering instructional design 11: the Kemp Model. Retrieved from

Kemp, J. E., Morrison, G. R., & Ross, S. V. (2004). Design effective instruction, (4th Ed.). New York: John Wiley & Sons.

Mappin, D., Phan, R., Kelly, M., & Bratt, S. (2004, October 2). Module 4: An overview of instructional systems design. Retrieved from

Mergel, B. (1998, May). Instructional Design and Learning Theory. Retrieved from