Three-Phase Design Model

by Sims and Jones

Presenter Names: Christine Sacco and Edward Burke

The 3 Main Components of the Model:


This is very different from Design/Develop/Implement/Evaluate. This provides for a very dynamic teaching and learning environment. In this model, changes can be developed and implemented during the delivery where other models typically see evaluation as a post-delivery activity. There is a dynamic collaboration between the


As time goes on, the designer becomes less and less involved, and the teacher is more of the maintainer along with learner feedback.

Learning theory used as the basis for the model:

This is a Constructivist Instructional Design. Constructivism is based on learning from experience. Learning is considered a process where new ideas are constructed by working to solve problems usually in collaboration with others. It is not so much Cognitive where learning is seen as an internal process or Behavioral, where learning occurs when new behaviors are acquired as a result of external stimuli. Constructivists believe that learning is done by doing, and I can agree with that in certain contexts. For example, one can only learn how to ride a bike by doing it. You can talk all you want, but you must get on that bicycle if you want to learn how to ride. In order to learn how to create an effective online course, you must create it. It’s a pragmatic approach and I think it can work well. It is viewed as a long-term collaborative process, not short-term.

Usefulness in Designing E-instruction:

This particular design actually assumes that the setting will be online, so it is very conducive to e-instruction, especially since there is so much interaction and iteration. In the online environment, interaction can be happening every day whereas face to face classes may only meet once a week. Therefore, the teacher and designer would be able to get lots of feedback in order to make changes to the course. Personally, this is not my style of work. It feels like a “fly by the seat of your pants” philosophy, which is difficult for me. I like to have a clear plan that is fairly complete, implement it, and then make modifications. This contains less guidance on the planning and more focus on revision as you go.



2. The Systematic Design of Instruction by Dick & Carey


4. [[